HALTUNG IST HOT (TAKING A STAND IS HOT) – Berlin CSD launches campaign and holds a second CSD day for the first time in its history

🔥 The Berlin Pride Association (Berliner CSD e. V.) is launching its campaign for Pride 2026. At its heart is this year’s campaign slogan and the Pride motto: “TAKING A STATEMENT IS HOT.” This is complemented by various sub-slogans such as “Your voice suits you,” “Green Flags go vote,” and “Honey, being apolitical is so yesterday.”

Taking a stand is sexy. Taking a stand is cute. Taking a stand is hot. Together, we’ll take a stand at Berlin Pride 2026. In a diverse campaign, the Berlin Pride Association is drawing attention to the 2026 Berlin House of Representatives election and encouraging civil society, businesses, the city, and the community to take a stand. The campaign deliberately uses “dating language” to motivate young people to vote. For the first time, 16- and 17-year-olds will be eligible to vote in this year’s election to the House of Representatives. The campaign will run throughout Pride Month and beyond, leading up to the election.

📢 With the launch of its campaign, Berlin Pride is sending a clear message ahead of the Berlin House of Representatives elections: for an open society, for democratic values, and for equal rights for queer people.

“We are facing an important election in Berlin. Therefore, we call on all Berliners to vote for parties that respect human dignity as inviolable and want to preserve and further develop Berlin as a rainbow capital. Our goal is for everyone who comes to Pride to also exercise their right to vote,” says board member Julia Miosga of Berlin Pride e.V.

🎉 Berlin Pride to Take Place Over Two Days for the First Time

A key innovation in 2026 is the expansion of the Pride program: In addition to the demonstration and closing rally on July 25, 2026, Berlin Pride will, for the first time, hold a gathering at the Brandenburg Gate with three stages on Friday, July 24, 2026. A diverse evening celebrating democracy is planned from approximately 6 p.m. to 11 p.m., featuring music, artistic performances, and political contributions. The exact program will be announced shortly before Pride.

🌟 This means Berlin Pride will dedicate an entire weekend to democracy and diversity – kicking off the biggest Pride weekend in its history. This year, Pride will express democracy in all its forms and celebrate the diversity of our society on both days.

🌟 “Some forces wish we would become quieter or smaller. Quite the opposite is true: With the additional Friday, we are making history and will do everything in our power to defend democracy and human rights more strongly than ever,” adds board member Thomas Hoffmann.

📍 On Saturday, July 25, 2026, the CSD demonstration will take place, followed by a rally at the Brandenburg Gate. The demonstration will once again proceed from Leipziger Straße via Potsdamer Platz, Nollendorfplatz, and Klingelhöferstraße to the Brandenburg Gate.

With its expanded activities and campaign, Berlin CSD underscores its commitment to strengthening Berlin as a rainbow capital and simultaneously sending a message beyond the city limits. In a time of social polarization, we need unity and visible, confident, and supportive responses.